Unleash Your Inner Innovator!
SQI Security Entrepreneur Series 56
Every Entrepreneur Need To Create A Digital Product
INTRODUCTION
If you have been online for any length of time, you have likely heard that “the money is in the list” and that “you need to have your own product” to make the most money online. These are good pieces of advice to follow, but if you have never created your own product before, it may seem mission impossible to complete this task.
Fortunately, creating your own product does not have to be mission impossible. In fact, many people who are equally as talented and even as less talented as you are have created their own products and are reaping the benefits from them. I’m not just talking about profits either, but building your own brand/reputation, having affiliates promoting your product, and more. This ebook will help you learn exactly how to create your own product so that you can begin to experience profit and success online.
You will see that the process is not as difficult as you think. You will learn what topic to choose, how to do market research for it, choosing the best title for your product, and more. You will even learn how to outsource all or part of it so that you can focus only on the parts you wish to work on, if any. Everything that is needed to create a product will be explained in this book.
Step 1: Solve a problem
Pick a problem that you can solve that is wanted by your target market, not what YOU think will work. An in-demand product is one that will solve a specific problem or need.
Step 2: Do your research
Use your favorite search engine to find forums related to your industry and see what people in that industry identify as a problem or issue. Look at few related things in the industry such as:
• Forums
• Newsletters
• Publications
Always be on the lookout for other sources to learn what problems you can potentially solve. If you have experience dealing with the issue or problem in question, you can use that experience in your book as well to make your product more unique and valuable.
Step 4: Choose a format
Decide on whether you are creating an eBook, software program, membership site, email series, audio product, video product, etc. If you’re creating an eBook, decide on such formats as:
• .txt (text format)
• .doc or .docx (Microsoft Word format)
• .rtf (Rich Text Format, which allows for more styling elements than .txt)
• .odt (OpenOffice/LibreOffice’s format, similar to .doc and .docx formats)
• .pdf (Portable Document Format, capable of being opened by Adobe Reader and other similar PDF reader programs)
• .exe (executable file on Microsoft Windows machines).
Step 5: Plan Your Entire Product With An Outline
Creating an outline of your entire product before you begin creating the product can help to avoid unforeseen complications and keep the process of product creation from being more difficult than it needs to be.
An outline can help make any type of product (ebook, software program, membership site, email series, etc.) creation easier. Take some time at the very beginning to determine exactly what information/features/sections your product will have.
Creating an outline at the beginning can help to ensure that the information/features/sections you want your product to have will be in there at the end.
Step 6: Create It Yourself Or Outsource It
Decide whether you yourself will create the product, you will use outsourcers to create all of it, or you and they will both create the product. If you create the entire product yourself, you will have total control over it and ensure everything you want is in there. However, if you create the entire product yourself, it will require your full attention, thus diverting your focus away from other projects and other aspects of your business.
Step 7: Write Your Sales Letter And Set Up Your Funnel
If you are experienced in copywriting, you can write your own convincing sales letter. However, if you are not experienced in copywriting, you can use an outsourcer who is or you can use some type of software program, sales letter template, or copywriting formula to create a sales letter.
Focus especially on the headline; if it’s weak, prospects will not read the rest of the sales letter, and you will have lost the sale. Use headlines and sub-headlines; this will allow prospects to scan the sales letter, as most people don’t take the time or desire to read every sales letter they come across word-for-word. And remember to always make sure to focus on the benefits your product will deliver to the prospect; what is in it for him/her?
