A Beginners Guide For Starting An Engaged & Loyal Online Following
SQI Security Entrepreneur Series 34
Simple Steps To Cultivate A Loyal Social Media Community
Social media platforms like Facebook, Twitter, and Instagram, make creating and posting content for a potential audience of billions, almost effortless. Before social media’s rise in popularity, businesses would gain customers through traditional advertising techniques.
With traditional advertising, you have to know how to brand your business, letting your customers know what your company is about, and everything that goes with it. This allows consumers to see how it is different from your competitors.
Using social media is no different from traditional advertising techniques in that it is a direct reflection on your business and what it can do for your customers. To establish your brand on the various social media platforms, there are a few things that you must do to ensure that your brand is what you want it to be.
A good brand will be engaging to customers, will give them the opportunity to see that you are different from your competition, and will put your business in the best light possible. To build a loyal social media following, you have to focus your efforts on being consistent, providing great visuals, doing it differently, and go for simplicity.
Choosing the right social media network and the right way to advertise your business will enable you to make sure that you are getting the most out of your social media marketing campaign. While you can eventually build up to having more than one network, when you are first building your social media branding, it is better to start out with a single platform because it will be easier to manage as you learn what works and what doesn’t. There are ways that you can determine which social media platform will work best for you.
Continuing Your Success
Social media is not a passive marketing technique. It is something that you will need to continue to work on if you want to grow your business, increase your followers, gain more subscribers, and get more likes. Even the companies and people who have the highest number of followers still need to work on making their social media profiles the best that they can be, so they can continue to convert those people into actual sales.
There is some maintenance that you will need to do once you have your accounts up and running. Similar to other types of marketing, you need to make sure that you are keeping up with your social media profiles and that you are making sure that your business is staying relevant within the industry.
Building Your Social Media Networks
Once you’ve mastered your first social media profile, you can consider adding a second one to your portfolio. While you don’t have to have used all four of these social media platforms, having more will allow you to gain more followers.
By utilizing more than one platform, you can cross-post and get the help that you need to ensure that you are getting the most out of all your profiles. After you’ve created a second profile, you want to be sure to link the two together.
Post Regularly
You need to make sure that you are posting on all your social media profiles on a regular basis. All of the sites will allow you to postdate your content, before or after you are ready to post. This is something that will let you to do it all at once while keeping each post unique in the content that it presents. You need to ensure that everything that you post on your social media profiles is relevant to your business and industry and always make sure that you are posting high-quality content.
Don’t Give Up
If you feel that one of the social media sites isn’t working for you, don’t be so quick to give up on it. Give it some time and make sure that your profile is correctly optimized. If the problem isn’t resolved after a few months, then you can try another platform.
Include Your Website
Similarly, to how you cross post to your different social media accounts, you should also be cross-posting to your website from your social media accounts. You always want to make sure that you have the link to your site on all your social media profiles so that people can easily find you. This is extremely important if you want to convert your followers into buyers. You also want to make sure that you have your social media accounts listed on your website. The more people you have following you, even if they’ve already been to your site, the broader your reach, which will lead to even more followers.
