5 Ways To Be An Innovative & Creative Influencer For Beginners
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SQI Security Entrepreneur Series 15
Building Your Influencer Brand
Creating content that stands out and captivates an audience is the aim of every influencer. As the market gets more and more crowded with influencers, it is essential to be an innovator and stand out among the rest. Here are five ways to become an innovative and creative influencer.
First, keep up with the trends. This means staying up-to-date with current events, popular culture, and the latest technology. Follow the top influencers, influencer-specific publications, and markets like the fashion and beauty industries to discover what resonates with the audience. Not only will this help you come up with new ideas, but it can also give you a unique perspective that your audience will be drawn to.
Second, use a mix of creative mediums. It’s not just about vlogs, blogs, photos, or stories anymore. Consumers want a personalized experience, so mix up your content for an inclusive brand experience. Some creative mediums to consider are videos, audio, motion graphics, and interactive elements.
Third, consider collaborations. Collaborating with other influencers or brands is an innovative way to gain exposure, tap into new audiences, and expand your reach. It also helps gain a better understanding of your target market and the ever-changing consumer landscape.
Fourth, experiment with content. Try something new when it comes to the type of content you create. Embrace storytelling and make sure you’re asking questions and sparking conversations. This will help to engage and convert new audiences.
Finally, stick to your brand’s core. People are drawn to authenticity and will appreciate an influencer who knows what their brand stands for. Showcase the values of your brand and aim to consistently deliver content that aligns with them. This will help you build a connection with your followers, who will trust you and be hooked for more.
In conclusion, being an innovative and creative influencer takes effort, but it pays off. From keeping up with the trends to experimenting with content and sticking to your brand core, there are many different strategies that can help you stand out and meet the ever-changing needs of your audience.
Who Is The Inuencer In Question?
There are a lot of people on the web that are keen to make a lot of money. These tend to include the likes of internet marketers who make money from selling affiliate products.
To them, getting rich and being able to retire to a sunny island somewhere is the ultimate “dream” for their business. Better yet, they might hope to earn “passive” income, meaning that they’ll be able to generate more income even while they’re sleeping or relaxing.
Passive income is income that generates itself. But is that all you really want to achieve from your online efforts? Is that really the only thing that can come from your hard work? The truth is that working online creates a huge number of opportunities and one of the very biggest is to become an influencer.
Why Is This Such A Big Deal?
Well, to put it simply, an influencer is someone who is not only able to generate a lot of money from their website or online business, but who is also able to generate a lot of buzz when they need to and sway the popular discourse.
A “thought leader” who can persuade and encourage and motivate people to get behind a cause. What’s more, is that an influencer is a new type of celebrity.
Someone who is known around the world, and who can enjoy the MANY exciting perks that come from that. Being an influencer also means that the income you are generating is completely stable and resilient.
It means that you aren’t reliant on a single product or service: you are the product!
Or you can drive traffic to your own products. Imagine being in a position where anything you released would automatically have a potential audience of hundreds of thousands of buyers! If that sounds at all appealing, then becoming an influencer might just be for you!
What Makes You An Influencer?
But we still haven’t answered that fundamental question: just what is an influencer? An influencer is essentially someone with access to a large audience, who is able to influence that audience and change the way they feel about something/generate interest for a product or service.
Generally then, we think of an influencer as an Instagram star with hundreds of thousands of followers, or as someone on YouTube with a large following. It could also be someone running a blog and gaining a lot of views for each of their articles.
Do You Have To Be A Celebrity?
So do you need to be a celebrity to be an influencer? Not at all! Firstly, it’s definitely possible to build a large and engaged audience without having been a celebrity to begin with. But even once you make it, being a big influencer doesn’t necessarily need to mean gaining 1M subscribers (though that is definitely welcome and a great target to aim for!).
There is also such thing as a “micro-influencer.” This is someone that has a significantly smaller audience, but that still has the power to influence and persuade, and that will still prove to be an appealing target for a potential marketing company.
If you have 2,000 followers on Instagram but those followers are highly engaged, then you still have the ability to generate buzz. What’s more, is that if you influence the right person, this can then influence other big influencers creating a spread.
