Leveraging Relationship To Build Your Audience
SQI Security Entrepreneur Series 52
Minute Strategies For Building Your Audience
SIMPLIFIED VERSION AUDIENCE HOARDING
- Decide what your business is all about
- Rebrand
- Spend money making sure your site looks amazing
- Write passionately and regularly, or hire people that can
- Create the platforms and channels you will communicate with your audience through
- Ensure maximum synergy between your channels
- Strongly consider YouTube
- Network and be active in communities
- Repeat! It really is that simple!
INTRODUCTION
Building an audience should be the first step for any serious online business. The objective here is to create an audience that is not only large but also highly targeted and highly engaged. That means that you shouldn’t be interested in just creating the longest possible list of people reading your site, but should instead focus on creating a list of people who are fascinated by everything you say, who hang off of your every word and who are eager to get more of your content in any way possible.
Creating an audience like that means building an audience that will grow in a self-sustaining and self-perpetuating manner. It means building an audience of people who will actually want to buy from you. And it means building an audience that will stay with you for a long time.
And without wanting to sound hyperbolic, it is absolutely true that huge, engaged audiences like this represent the single differentiating factor that sets the most successful brands in the world apart online.
Think about it: What are the biggest sites and brands in your niche online right now?
Which are the competitors that you wish you could be?
So, what is it that sets these sites apart?
Why are they more successful than your brand?
Simple: they have vastly larger audiences than you do. These sites have hundreds of thousands of followers. People who would consider themselves genuine fans. People who will visit their site every single day and who will trust what they have to say. If a small niche site posts news about a new product, then it won’t have the platform to reach out to with.
Perhaps 100 people might see that product over the course of a month and seeing as your average conversion rate for a sales page is about 1% at the generous end you’re talking a single sale. You could get more people to see your site, sure. You could set up an ad campaign and get lots of people to click on it to bring them to your site.
But then they would likely just leave. Why? Because they’re not your audience. You have exposure now but you still don’t have an audience. But if you spend the time chatting with them and building rapport, then you are much more likely to be successful.
This is the difference between a platform and an audience in blogging or internet marketing. This is why you absolutely need to put the time in to not only be able to reach out to a huge number of people, but also to be able to count them as a genuine audience: as fans or as followers.
WHAT YOU’LL LEARN
This ebook will give you the edge over the competition by showing you where so many brands go wrong when it comes to building an audience and what you can do differently.
- What makes certain brands so successful when it comes to building massive audiences
- How to create your own audience, starting from the beginning
- How to inspire trust and authority and why this is crucial
- How to create a brand that people can believe in
- How to gain more exposure to widen your audience
- How to target your audience and engage with the right customers How to communicate with your audience and keep it growing
SIMPLE TRUTH!!!
The answer is NO. And this reveals the simple truth: if you want to build an audience, you can’t rush it. You can’t take short cuts. You can’t cheat. The only method for building a massive audience that is worth pursuing is to create a channel or brand that is:
- Unique
- Interesting
- High quality
- High value
- Professional
And if you’re going to do all that, then you need to have passion for the topic you’ve chosen. You need to understand the subject. And you need to love doing what you’re doing enough to actually put all that time and effort in.
Because you know what? Building an audience is not something you accomplish overnight. Again, ask any big name vlogger, blogger or business owner. They will all tell you that they started out writing blogs that no-one read, selling products that barely anyone bought or making videos that no one watched.
The only thing that kept them going at this point was genuine passion for what they were doing.
