Turn Your Expertise Into A Lucrative Online Coaching BusinessÂ
SQI Security Entrepreneur Series 45
How To Turn Your Skills Into An Online Coaching Business
If you have valuable knowledge in a niche that is in demand you can make a significant income as an online coach. A lot of people try to do this but they do not earn the income that they are looking for because they do not approach things in the right way. In this guide we will show you how to start a profitable online coaching business.
Because it is easy to start online coaching a lot of people dive right in and do not get the results that they were expecting. You have to have the right mindset to be a successful online coach. Without this you are doomed to failure. We will show you in this guide the mindset that you need and how you can develop it.
Having a plan for your online coaching business is very important. Without a plan you will never know if you are truly succeeding or not. We will show you exactly what you need to include in your plan so that you have the best chance of success. You need to make the right impression as an online coach and this starts with your website.
There is no need to spend a lot of money on a fancy website. It just needs to be professional and we will explain what you need. To make a healthy profit you need to attract the right clients.
We have proven methods in this guide that will help you to find those clients. You will see that you have a number of options here. Some will require a small investment while others are free and will require effort on your part.
There are a number of ways that you can grow your online coaching business and we have some good ideas for you in this guide. We also provide you with details of some useful tools that will help you to manage your online coaching business effectively.
8 best practices that we strongly recommend that you follow to start your own profitable online coaching business.
Here are the 8 best practices that we strongly recommend that you follow to start your own profitable online coaching business. A lot of online coaches do not succeed but we believe that if you follow these best practices you will have the maximum chance of success.
1.Understand The Benefits
There are a number of benefits to starting an online coaching business. You can make very good money in online coaching and as your reputation strengthens you can charge even higher prices. You have the flexibility to work from anywhere and work when it suits you. It is pretty easy to get started with online coaching and it will also help you to grow as an individual as you deal with more and more clients.
2. You need the right Mindset
You need to develop the right mindset to be a successful online coach. All successful online coaches are confident in what they do. They know what they want to achieve and are very goal orientated. Successful online coaches are very positive in their outlook and they have an abundance mentality. Their magnetic personalities help them to attract clients to them. They also have a collaboration mindset and work with others to grow their business. They are solution providers and always think this way.
3. Plan your Online Coaching Business
You need to put an effective plan in place for your online coaching business and not just dive straight in. Start by be clear about what you really want by asking yourself what monthly income you want to generate, the hours that you want to work and the contribution that you will make. Be sure to fully identify your target market and understand their pain points and problems. Create your plan around providing solutions to these problems. Find a way to stand out in the beginning, get your pricing right, create a support network and take consistent action against your plan.
4. Deliver Online Coaching Sessions
Effectively It is very important that you deliver your online coaching sessions in the most effective way. Avoid perfectionism here but be the best you can be. You must prepare well for your coaching sessions whatever type of coaching model you are using. When you are providing live one to one or group coaching it is essential that you add accountability.
Create all of the materials that you will give to your clients before the sessions. Agree actions on the session calls and document these for both parties. Be flexible around your clients needs when it comes to booking coaching sessions.
Always conduct video coaching sessions where you can as it is important that you see your client and they see you. Be responsive to any emails or other communications your client sends you outside of coaching sessions.
5. Setup a Professional Website
We strongly recommend that you set up a professional looking website. Get your own domain name and web hosting and use the WordPress platform for your site. Choose an appropriate theme and create all of the necessary pages which add credibility. Have a professional logo made for your online coaching business and use this on your website.
Provide valuable content on your website in the form of blog posts and videos. Create an attractive incentive that you will give away in exchange for the visitors email address so that you can follow up with them afterwards. Get testimonials for your online coaching services and add these to your website.
6. Getting Clients
Use a number of different strategies to find clients online. Look for Facebook or LinkedIn groups in your niche and become a member of these groups to provide value. Create PPC ads and test these for effectiveness on either Google, Bing or both. Test social media ads on Facebook, Instagram or LinkedIn whichever fits with your target market.
Check the analytics to see what is working and what isn’t. Write a book around your niche to establish credibility. Write guest posts for high traffic blogs in the same niche. Create videos for targeted traffic and use webinars to sell your coaching services.
7. Different Coaching Services
There are a number of different online coaching services that you can offer to scale your business. One to one live coaching is very popular and you can charge high prices for this. You can also provide live coaching to a small group of clients. You can create training courses for passive income. Video based training is best and you can charge the most for this. If you use a platform to sell your training courses they will charge a commission. Create a membership site where clients pay you each month to access valuable resources, weekly webinars and so on.
8. Online Coaching Tools
There are a number of useful tools available to you as your business grows. These are not necessary to start your online coaching business. Administrative platforms that help you to sell and organize your coaching sessions You can send out booking links directly from this app. Consider using the Zoom conferencing platform. This is excellent and you can record all of your sessions. Your clients do not have to have a Zoom account to use the platform.
