Become An Ultimate Authority Selling Yourself Online
SQI Security Entrepreneur Series 46
How To Market & Promote Your Online Course Like A Pro
THE BASICS
Before launching your online course, it is important to know the basics of online courses. Knowing these basics will allow you to determine if an online course is right for you and what you should be striving for in terms of online course creation. In this chapter, we will look at what an online course entails, the benefits of creating an online course, and the attributes of a successful online course.
WHAT IS AN ONLINE COURSE
An online course is a mini tutoring session or class that you can take from the comfort of your home. These courses can be on a number of different topics, ranging from yoga to calculus. These courses are created and taught by a number of professionals, which includes PhDs and hobbyists.
To put it simply, online courses are often created by academics and hobbyists alike and accessed via a mobile device, tablet, or web browser. What makes online courses so great is that they can be enjoyed from your home at your own pace. What this means is that you do not have to have a lot of time to take an online course.
All you need is a way to access the course and internet connection. You can take it at your own pace, and you do not have to be embarrassed if you are starting from scratch on the topic. Another great benet of online courses is that they can be free or cost little. This allows more people to gain a deeper understanding of a topic without spending a lot of money on classes. Additionally, some of these courses even offer certifications, which can be used to boost resumes or experiences.
BENEFITS OF AN ONLINE COURSE
Online courses are beneficial for a number of reasons. They are beneficial to both the student and the creator. Here is why: Online courses are beneficial to the students because it allows them easy access to more information. These courses can be used alone to further a student’s knowledge, or they can be used in conjunction with another class to help the student better understand the topic as a whole. More so, many online courses are free, which allows students to get an education without going into more debt.
ATTRIBUTES OF A SUCCESSFUL ONLINE COURSE
IN ORDER FOR THE CREATOR TO MAKE MONEY OFF THEIR ONLINE COURSE, THE COURSE MUST HAVE SEVERAL ATTRIBUTES. WITHOUT THESE ATTRIBUTES, CUSTOMERS WILL IMMEDIATELY ASSUME THAT THE ONLINE COURSE MAY NOT BE WORTH THEIR TIME OR MONEY. HERE ARE THE ATTRIBUTES OF A SUCCESSFUL ONLINE COURSE:
QUALITY CONTENT
Online courses must have quality content. In other words, the content must be factually accurate and up-todate. If the content is not relevant, students will not waste their money on it.
MULTIMEDIA USE
Another attribute of a successful online course is the use of multiple media outlets. Since it is online, you have access to a number of different learning tools. And since there are many different types of learners, you should use a variety of multimedia tools in order to reach the largest number of students possible.
GOOD PACING
Successful online courses also have correct pacing. What this means is that the course needs to be structured so that way it is neither overwhelming nor underwhelming. You want to make the lesson sizes digestible but challenging at the same time.
USER FRIENDLY
A user-friendly setup is another attribute of successful online courses. You do not want your students confused about where to go or what to do. Instead, they should be able to figure it out themselves because of the user-friendly setup.
SELF DIRECTED
The final attribute of a successful online course is that it is self-directed. What this means is that the student has to have enough space to be able to go at their own pace and learn the way that they see it. The reason for this is that most online students are busy and need to be able to tailor the course to their busy lives.
IS AN ONLINE COURSE RIGHT FOR YOU?.
With this in mind, you may be wondering, “Is an online course right for me?” To help you better answer this question, here is a series of questions you should ask yourself:
● Am I passionate about a particular topic?
● Am I highly knowledgeable or skilled on a particular topic?
● Do I want to help other people learn about a skill?
● Would I still teach people on this topic even if I wasn’t getting paid?
If you answered yes to all four questions, then creating an online course is right for you. Even if you are unfamiliar with online course creation or technological skills, do not worry. The rest of this guide is designed to help you learn key tricks to creating a financially successful online course.
CONCLUSION
As we have seen, there are a lot of reasons that you should create an online course. Even if you are inexperienced with online content or feel that you are not educated enough to be a course creator, you still have a great chance of making a financially successful online course. In this guide, we provide you with every step you need to take in order to launch a profitable online course.
To begin, you need to know the basics of courses and know why you want to make one. From there, you should create the perfect topic, learning outcomes, and course goals in order to attract potential customers and give yourself a clear idea of what you want from the course.
After that, you should start engaging intended audiences and pre-selling your product. This ensures that your product is desirable, and you don’t waste time on a course that doesn’t sell. Once you know that your course is marketable, you can start planning your financial goals and building revenue from the beginning. From there, it is time to start building your online course.
You should find the right platform to host your course and plan the course content. Finally, create your lesson plans and course content, continue marketing, and have a soft launch for your product. After that, you should be able to x any minor issues and then launch your online course. Once you have done all that, you should start seeing money from your online course! Be patient at the beginning, continue marketing, and learn from your mistakes.
